Build It Live · free monthly live build · online

The $27,000 missed call.

Every month, one revenue leak gets fixed live on screen. This session: watch a missed-call text-back system get built from scratch in 30 minutes, in plain English. No slides. No pitch. You take the exact recipe home.

Tuesday, August 4 · 2:00 PM Central · 50 minutes · online & recorded

Get your join link by text 15 minutes before we start.

Built for restaurant owner-operators. Can't make it live? Register anyway and the replay comes to you.

01The cost of a missed call

The leak, in numbers

Missed calls are not a discipline problem. They are what happens when the phone rings while your team is running a service. The math still lands on you.

62%

of calls to small businesses go unanswered, in one study of test calls

Source: 411 Locals

$420

average catering order in 2025. One missed catering call is a lunch rush.

Source: ezCater

~$27K

estimated yearly revenue a single location loses to unanswered calls

Source: HungerRush

The fix is a system that texts every missed caller back in under a minute, automatically, so the conversation starts even when nobody could pick up. That system is what gets built at this session, start to finish, while you watch.

02The agenda

What happens in the 50 minutes

  1. 0:00

    The math. What missed calls cost a restaurant like yours, derived on screen with the sources shown. Bring your own missed-call tally and we run your numbers, not the industry's.

  2. 0:05

    The live build. A missed-call text-back system, built from a blank screen in about 30 minutes. Every step narrated in plain language. A call comes in, nobody answers, the caller gets a text in under a minute, and the lead is logged.

  3. 0:35

    Your version. What the same system looks like at your restaurant, and what it takes to run it.

  4. 0:40

    Q&A. Bring the awkward questions. They are the useful ones.

  5. 0:48

    One offer, stated once. A free 30-minute Revenue Audit for anyone who wants their own leaks found. That's the whole pitch, and it's the only one.

03Who this is for

Built for owners, not developers.

Build It Live is for restaurant owner-operators first: the people running the room, the line, and the phone at the same time. No technical background is needed. Every step gets narrated in plain language, and when a technical term shows up, a plain-English explanation follows it in the same breath. The same systems work for any owner-operated business where calls and messages arrive faster than a small team can answer them, so owners from trades, retail, and clinics are just as welcome in the room.

04Past sessions

Watch a past session

Every session gets an edited replay, posted here. Free to watch, no signup, no gate.

Session 001 is the first one. It streams live on August 4, and the edited replay lands here shortly after.

05Straight answers

Questions owners actually ask

Yes. The session is free, the replay is free, and the recipe is free. The business behind it runs on the free 30-minute Revenue Audit, and that gets one mention at the end of the hour, stated as plainly as it is here.

Save your spot

One leak gets fixed on August 4.

One revenue leak, one live fix, 50 minutes. This session it's the missed call. Next month it's another leak, and this same page registers you for that one too. Registration takes two fields and about fifteen seconds.