Blog

From the Field.

Practical reads for DFW businesses — no fluff.


Restaurant preparing large catering order in 2026
Operations

38% of Restaurants Plan to Add Catering in 2026. Most Are Building It Without a Way to Catch the First Lead.

38% of restaurants plan to add catering in 2026 per the NRA. Most will build the menu before they build the intake system. Here's what to do first.

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Restaurant catering for corporate event
Finance

42% of Restaurants Weren't Profitable Last Year. Catering Is the Revenue Most of Them Are Missing.

The NRA says 42% of restaurants weren't profitable in 2024. For independent operators, catering is the margin most of them are leaving on the table.

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Restaurant owner marketing on food delivery application
Technology

A Quarter of Restaurants Now Use AI. Most Are Aiming It at the Wrong Job.

26% of restaurants now use AI, but only 6% point it at customer-facing work. Most are aiming AI at the wrong job. Here's where it actually moves the needle.

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Marketing team in office catering lunch
Operations

Workplace Catering Just Became Your Best New-Customer Channel. 96% of Offices Proved It.

96% of workplaces tried a new restaurant through catering in 2025. For DFW independents, corporate lunch orders aren't a side gig. They're how you find new regulars.

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Restaurant manager waiting until the end of shift to look over catering inquires
Technology

Your Restaurant Is Getting Catering Inquiries. They're Just Not Getting Through.

Restaurant catering inquiries come in through Instagram, Facebook, Gmail, and your website. Most go unanswered — not because you're ignoring them, but because they're invisible.

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restaurant catering and event setup
Operations

The Average Business Takes 42 Hours to Respond to a Catering Inquiry. By Then, You've Already Lost the Booking.

60% of restaurant catering inquiries get no reply within 24 hours. The average business takes 42 hours to respond. Here's what that costs and how to fix it.

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effective hourly revenue
Marketing

What Is Effective Hourly Revenue — And Why It Predicts Your Margins Better Than Labor %

Effective Hourly Revenue tells you whether each scheduled hour is actually pulling its weight, and it predicts your margins long before labor % ever catches up.

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catering lead gap
Marketing

The Catering Lead Gap: How Much Revenue Is Slipping Through Your Kitchen Right Now?

Catering inquiries come in through voicemails, web forms, and DMs nobody owns. This is the catering lead gap, and for a lot of DFW operators it's quietly costing five figures a year.

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